Like the small entrepreneurs to master the use of Facebook to their advantage, but Google +, the response of the giant online search engine for social media to share it.

Jason Hennessey, CEO of Evers Park Interactive, a search engine optimization company, said that companies should benefit from Google + for a reason: the algorithm. Only by creating a profile, Hennessey claimed a business can be a boost in the rankings on Google SEO to get.

“Google is 80% of online market research,” says Hennessey. “Companies just need to be on Google + to the wave of how Google ranks websites algorithmic ride.”

While Facebook remains the king of social networks for small businesses, says Hennessey, Google + is an important addition on building a brand identity online. Currently the tool is not dominant, with only about 40% of small businesses are aware of what it is, he says.

When a company sets a profile on Google + clients and friends and “follow” him, the result of the impact of online search, Hennessey said.

segmented marketing is also an option Google +, Hennessey said, making a corporate target messages to specific groups.

Another way to get the most out of the pages of a company is creating “holes” and the group video chats. Hennessey recommended for short videos or blog posts to communicate better with the disciples. Give them information about your company and ask them access.

“This brings transparency to the way your business works,” he said.

“You make [About Me] tag very short, maybe a line that describes your business and all the things that your competitors are doing differently, “said Hennessey.” Link to your website, and other social media sites you can Google + video sharing on a large scale also promotion through integration with YouTube right.”

And finally, do not forget to actually review your account:. Check II at least once a week and adding new content, so that no followers to lose.

“If you have not promoted within six months you will not have the positive signs in its use Google when people search algorithm. It will be powerful in the future in relation to your ranking. “